Your Instagram bio is a short introduction to you, your company, your brand, and/or the reason behind having an account there. It can be found on your profile page. Your Instagram profile bio can be found just below your username.
This area of your Instagram profile is a crucial and fascinating opportunity to increase interest in your profile. There are countless opportunities for creativity in your Instagram bio. However, at the most fundamental level, we typically advise adding a brief summary, contact details, hashtags, emojis, and a website URL.
You can be creative here and let people see what they can expect from your feed. It’s where you can briefly introduce yourself and the reasons someone should follow you.
Additionally, don’t be afraid to edit or modify the bio! Instagram bios can be changed whenever and however you like; they are not static.
One thing is certain: in order to maintain the highest quality Instagram profile, you must keep your bio under the allotted 150 characters.
Our Six-Step Guide to Writing an Instagram Bio
When someone visits your page, they initially read your Instagram bio. It must be distinctive because it is one of the things that help you catch the audience’s attention.
You only have a few seconds to make a good first impression and convince someone to follow your profile.
How do you persuade potential followers to join you within the first few seconds of reading your bio? For a review, look at the six suggestions in our Instagram bio!
Making an Instagram Bio the Tailwind Way
You can introduce yourself to others in your Instagram bio. It’s a location where you can declare who you are, the subject of your account, and the benefits of following you. Consider it to be a succinct cover letter.
Let’s Discuss How To Write a Superb Instagram Bio Now.
1. Make Your Profile Name More Descriptive and Keyword-Rich.
You are familiar with the proverb. What’s a name worth?
What is it? The chance to further brand your Instagram bio!
Actually, the names that appear above your Instagram bio are two. The first is your Instagram handle, which you select when you join the service and must modify in your Settings. The second is the name of your Instagram account.
Look at where they are on travel writer Helen Sula’s Instagram profile, where the handle is “heleneinbetween”:
Right above your Instagram bio, your profile name appears in bold, acting as a small heading. You could enter the name of your business or brand in this line if you so desired. If you stop there, though, you might be passing up a few more chances to market your profile and gain more followers.
This line, which has 30 characters available (including emojis), is a great place to explain who you are, what you do, or what your company is all about.
Making your Instagram bio keyword- and description-rich will make it much simpler for people to find you. People looking for a hairstylist in your city will have no trouble finding your Instagram account if you include both your profession—in this case, “hairstylist”—and the city where you live in your profile name.
2. Briefly Explain in Your Bio What Your Page’s Followers May Expect from It and What It Will Benefit Them.
Did we mention that the character restriction for your Instagram bio is 15? It’s crucial to avoid wasting this valuable space on pointless information because of this. You don’t need to repeat your name here, for instance; instead, concentrate on adding any information that your profile image and name line didn’t cover.
The Instagram bio is the ideal area to draw attention to important information about who you are, what you do, and how you use Instagram. People frequently read your bio as their last stop before deciding whether to follow you or click the link in it!
To pique viewers’ curiosity, consider including the following general information in your Instagram bio:
- If it’s not stated in your profile name, your job title, and/or the business you work for
- Any distinctions or things you have a reputation for
- List your interests or the primary services or expertise offered by your company.
- Anything that makes you or your business stand out
- if appropriate, provide contact information
- Mention the frequency of your fresh content creation to let your audience know when to check back in.
- Describe the kind of content your Instagram followers may expect from your profile.
- In your bio, include a CTA (keep reading to learn more about adding more than one link from your bio)
Use distinct terms (not the same ones in your name line) to better characterize your brand focus or blog content in your bio to get the most out of the available space.
After concentrating on the message you want to deliver through your bio, you should format it for easy reading and comprehension. After all, you only have a little window of opportunity to capture and hold the interest of a potential follower or buyer!
For some short advice on how to format your Instagram bio such that it supports your business and makes gaining a following so much simpler, continue reading!
Are Hashtags Appropriate for Your Instagram Bio?
We wanted to clarify this because we frequently receive this inquiry. Depending on what you want to convey in the overview of what your Instagram profile is about, you should include a hashtag or not in your Instagram bio. To make your Instagram bio a clickable link, add hashtags and mentions.
But just because you use hashtags in your Instagram bio doesn’t imply that your profile will show up in the search results. If you put a hashtag in your Instagram bio, viewers can click it to view all of the posts that have that hashtag in them!
Include any hashtags you’ve made specifically for your community or company in your Instagram bio so that others who visit your profile can see them. This is also a wonderful place to gather user-generated content.
If you’re cautious to combine business and personal content, adding a user mention to your bio (which creates a clickable hyperlink) is a terrific approach to expose the person or people behind your brand. Just link your Instagram handle and include a small hint for browsers who may be interested!
See how The Blonde Abroad’s bio incorporates both user mentions and hashtags.
3. To Make Your Bio Look Tidy and Readable, Use Line Breaks and Emoticons!
Nothing turns readers off more quickly than a lengthy paragraph that lacks line breaks, spaces, or distinguishable separators. A long passage of text could make readers’ eyes (and brains!) tired before they even start reading.
Not exactly the impression you want to make when trying to generate interest and buy-in, is it?
This can be avoided by using line breaks or those helpful slashes we previously discussed in your Instagram bio layout.
In her Instagram bio, lettering artist Dawn Nicole accomplishes this pretty well:
A line break should be placed before and after each sentence in your Instagram bio, so be sure to eliminate any spaces when typing it. Next, press Return. (To locate the return key on an Apple device, hit the number button in the lower-left corner of the keyboard.) The following sentence will then slide down to its own line.
By using emojis, slashes, or periods between each sentence, you may make full line breaks.
In order to add some visual interest and give your audience’s eyes a welcome reset, you may even think about replacing some words and phrases with appropriate emojis!
4. Don’t Forget to Include a Compelling Call to Action (CTA) that Directs Your Followers to Additional Information About You.
The following component of a flawless Instagram bio is crucial! Your fans or visitors should go there to discover more about your brand, blog, or product.
Most frequently, this entails visiting another site or your website to view more of your material. Because of this, it’s quite practical to include a link in your bio by including a pertinent URL.
Speaking of URLs, did you realize that your Instagram bio may include links? This is how:
Step 1: Open Instagram.
Step 2: In the lower right corner, click on your profile picture (this brings you to your profile)
Step 3: Select Edit Profile.
Step 4: Type your URL in the box next to Website.
Step 5: Click “Done”
5. Showcase Many Links Using the Link in Bio Feature for The Best Traffic Conversion.
Although you can include a link to your website’s URL in your bio, this isn’t always the best option, especially if you want to point followers to a specific page or offer. That’s why lots of Instagram users use the link in bio feature, which serves as a landing page for numerous links, including links published with each post!
This is what Tailwind’s brand-new, cost-free Smart. bio feature does! You can quickly establish a clean, branded link for your bio that looks smart. bio/your username here to provide your fans with a consistent brand experience throughout.
It’s crucial to select a link in the bio tool that avoids producing a jarring, protracted link in your bio. Even better, you can easily maintain your Instagram bio’s branding by using a link in the bio tool that enables you to establish your own unique URL!
Tailwind has a fresh remedy. View Smart. bio in the section below!
Instagram bio suggestions: Smart. bio link example
To optimize the posts, links, and offers you’ll constantly want to direct your followers to, you can submit a mixture of static link buttons and clickable feed photos using Smart. bio. For instance, connections to email lists, bulletins, and guides are excellent examples of static links that draw attention to the top of your smart.bio landing page.
Simply include a link in your most recent Instagram posts for daily product promotions, blog post mentions, and connected posts to appear in your Smart. bio feed. But there’s more!
Even when you auto-publish, your linked feed images will change in real-time on your Smart. bio landing page when you utilize Tailwind for Instagram.
When you plan your Instagram post using Tailwind, it automatically adds a link for you, so you don’t have to go into another app to do it separately and time it to go live with your post.
Additionally, Smart. bio is simple to brand, which is crucial for maintaining not just a flawless Instagram bio but also a whole brand presence online!
6. Make the Landing Page for Your Link in Bio Specific to Your Branding.
A feature that is either missing on most links in bio tools or is only accessible through a paid subscription is Smart. bio by Tailwind’s complete brand-ability. Nice, huh?
Smart. bio allows you to customize:
- Your page title, which enables you to customize the heading that shows next to your profile picture
- Your button’s colors can be any shade or color to completely match those of your brand.
- The CTA buttons that show beneath each of your Instagram feed posts give the audience instructions that are specifically tailored to you.
- Your emoji-filled static link headers are great!
Additionally, Smart. bio enables you to view metrics in real-time, such as the total visits to your landing page, the total clicks on links, and the content click-through rate!
With the help of this data, you can decide whether your Instagram bio is clear enough to direct followers to your link in the bio tool or whether your CTAs need to be adjusted.
These analytics also enable you to decide whether you should change your strategy in order to increase traffic, or whether your buttons are attractive and engaging enough to generate clicks.
Smart. bio, which is currently in public beta, enables you to achieve your brand objectives for your Instagram presence. To reserve your seat as one of the first users of this incredible traffic-boosting tool, click the link below.
The Best Instagram Bio Ideas: 220+ Examples to Copy and Paste
It’s time to compose your own Instagram bio now that you have a better understanding of what makes a great Instagram bio.
To get you started, look at these examples of Instagram bios. You can copy and paste these biographies or use them as inspiration. It’s okay with us.
Good Instagram Bios
- Creating a life, I love
- Simplicity is the key to happiness
- In a world of worriers, be a warrior
- Captivated from life, showing it here
- We have tomorrow for the reason
- I practice what I post
- She turned her can’t into can and her dreams into plans
- Creating my own sunshine
- Your life does not get better by chance. It gets better with a change
- You are kind, you are smart, you are important
Best Instagram Bios with Emojis
- 💋Welcome, I’m glad you’re here.
- 📍(the city you live in or are visiting)
- 🕺Enjoying life’s party
- 👇Check out the latest deals
- 🏆Awarded most likely to succeed in 8th grade
- 🐶Parent to (dog’s name)
- 🤳👑(Selfie Queen)
- 🛩 (Put where you’re traveling to next)
- 💫(Zodiac sign)
- 😋🍔🍕🍲🍴(Add emojis of your favorite things)
Business Instagram Bios
- 👇 FLASH SALE THIS WEEKEND ONLY – 50% 👇
- A creative message describing your unique selling point.
- Check out our best sellers below.
- Official home of (brand name) on Instagram.
- Click the link below to shop our Instagram.
- Free international shipping.
- Share your photos with us using # (branded hashtag).
- Your brand slogan.
- Contact us: (email address).
- We see your purchases! Tag us @(yourInstagramname), #(your hashtag)