Advice for TikTok can be unclear. Be unique, no, work together. Use popular audio, but make your own instead. No, don’t take it seriously; be ready to laugh at yourself.
What then is the reality?
Success on TikTok, like every social media platform, depends on your capacity to adapt your content to the audience and their expectations. However, TikTok content is distinctive more than that of any other app. It is mostly video-based, frequently very collaborative, and trend-driven.
Its greatest audience, Generation Z, has shown to be so receptive to it for all of these reasons. It’s also the reason why brands find it to be such a desirable platform since doing so will put them in front of the largest consumer generation.
All of our Tiktok advice has been proven and true, so it makes sense to use it in your advertising campaigns. You may put your trust in us because we are TikTok professionals with plenty of viral campaigns to back us up.
These are the finest TikTok tips to remember if you want to go viral on TikTok.
Advice for Beginning a Tik Tok
Commence at the beginning. With the help of these TikTok beginning guidelines, you can successfully set up your TikTok account and navigate the platform’s video-first environment.
Don’t worry if that’s not the case; these TikTok beginning guidelines assume that you’ve already set up your account on the TikTok app. Here, we walk you through the process of creating a TikTok business account.
1. Follow Current Trends
The best TikTok tip we can give is to make sure your movies capitalize on whatever is popular at the moment. Making the most of viral sounds, memes, challenges, video ideas, and popular hashtags will probably have the most impact on your visibility of all the TikTok suggestions.
On TikTok, trends are valuable because the most popular videos can spark thousands of spin-off videos, and the algorithm will spread the most popular videos to more users, increasing the number of uploaded videos, views, and engagement.
The first step to joining or initiating a trend is understanding what they are. It’s crucial to start interacting with TikTok personally if you want to learn about the trends that are most pertinent to you.
Use hashtags related to your niche to find trending videos, then like or comment on them. The For You Page (FYP) will change to display more popular movies in this category. Evaluate what you see, then move quickly! Creators on TikTok who are hesitant to adopt trends risk getting lost in the din.
With the volume and speed of trends on TikTok, it’s far too simple to become overwhelmed. Fortunately for you, our weekly trends newsletter takes care of all the research.
2. Employ the Proper Hashtags
Making your business stand out by basing your creative content creation on the most used hashtags on TikTok can also increase your visibility to the relevant users.
Using the appropriate hashtags will ensure that your material is targeted at the relevant audiences and significantly increases the likelihood that it will be well-received. Hashtags are one of the elements the TikTok algorithm considers when determining which content to promote.
The algorithm is not the only one that searches for hashtags. TikTok users use hashtags to help people understand what their videos are about and to make them easier to find. In response, TikTokers will look up relevant content using hashtag searches. The most interested viewers, who are actively looking for films just like yours, will find you if you utilize the proper hashtag.
Find out more about the top trending hashtags to use for your company here.
3. Boost the Authority of Your Account
This can sound ambiguous, but it’s actually fairly straightforward when it comes to actionable TikTok tips: a video has a far higher chance of going viral if it originates from a reputable, high-quality account. In order to prove your account’s reliability to the TikTok algorithm, your brand must prioritize consistent, frequent uploading over time.
Another method to increase your authority on the site is to abide by one of our main guidelines for brands: don’t reuse material.
Repurposed content frequently falls under the classification of low-quality or unoriginal content by TikTok’s algorithm. In addition, content that succeeds on one platform may not always succeed on another. Users of TikTok like to watch material that is both organic and original to the platform; for instance, 13 percent more time is spent watching commercials created especially for TikTok.
Another tip for using TikTok? Limit the number of times you remove videos because doing so signals to the algorithm that you frequently publish low-quality content.
Visit this blog post for more tips on the elusive TikTok algorithm.
4. Quickly Follow up On Your Material!
The following TikTok advice is straightforward: always be vigilant.
You must be receptive when learning how to use TikTok effectively. It’s crucial to follow up right away if your video starts to gather any traction. Quickly respond, repost, and make new videos.
Waves of answers will aid in the advancement of a video because TikTok places a premium on engagement speed and variety. To increase your audience and continue establishing your authority, rapidly follow up with fresh video material.
Using influencers is, of course, a fantastic approach to promoting interesting pieces of information. Engaging influencers can provide you access to hundreds of thousands of active app users because they have communities of app watchers.
Using our market-leading TikTok influencer discovery engine, Bytesights, we have triggered hundreds of influencer campaigns for big brands. To make sure we are choosing the top influencers in any area for your campaigns, we have access to over 3 million TikTok influencer accounts with AI-enabled analytics and from 200+ data points.
5. Make Your Videos Brief and Crisp.
One of the major Tiktok video tricks is to figure out the ideal length to use for your content.
To increase view time and completion rates, your movies should ideally be quite brief—the shorter and snappier, the better! Gen Z, the primary audience for TikTok, is a very picky demographic when it comes to digital material.
You only have 8 seconds to grab their attention (compared to 12 for Millennials). You must establish right away that your film is interesting enough to watch.
Here, video editing software is also a friend. The time it takes to transition between short video clips will be reduced, and your material will look more current. In order to figure out how you accomplished it and duplicate your TikTok skills, TikTokers will want to watch your video again.
On TikTok, the stats that matter most are watch time and completion rate. This is what the algorithm is meant to gauge; if a significant portion of your viewers sticks around to the finish of your film, the system will interpret this as a signal that your TikTok video merits being shared with other users. This causes a snowball effect, which promotes your virality.
6. Cross-Promote to Increase Engagement.
Soon after you publish your TikTok movie, a few strong interactions from other TikTokers will show the TikTok algorithm that your video is interesting. This is essential to getting the algorithm to spread out the promotion of your video across the platform.
Even better: if TikTokers share your video by clicking the “share button,” this speeds up the rate at which you earn engagement and broadens the types of engagement your material draws.
Speed and variety of engagement are two key elements in improving the performance of the TikTok algorithm. More valuable than a like or a comment is a return video (like a duet). Therefore, be sure that your material inspires a response. The TikTok community is everything.
Extra advice: At the time of writing, we also advise you, if you already have a successful Instagram account, to maximize Instagram Reels. Reels and TikTok videos are so comparable that you won’t experience the same issues with unoriginality on the platform.
They are an excellent technique to aid with growth on Instagram as Instagram Reels are now receiving boosts. Just be aware that your TikTok handle appears as a watermark on any videos you download from the app.
Sharing this will let your followers on Instagram know they can find you on TikTok, however, Instagram is working on a technique to detect this. A better choice could be to upload the video without a watermark and respond to comments in the video by directing viewers to your TikTok profile.