About Us

Cho Research is a research journal and a business services provider. We provide equity research in a journalistic format that best matches the quality and authenticity of professional research. As a business, we provide add-on services, so that we can continue to provide our media for free for readers around the world. Our goal is quite simple, to provide quality research at a price everyone can afford — zero dollars. We first registered our domain in 2017, and finally launched our website in 2019.

The world of finance is disaggregating services from a single bundle model to a silo-like disruptive model. Never has there been so much emphasis on providing consumers with more options when choosing between various providers. Some offer free-brokerage commissions, others look to disrupt online transactions, and crowdsource investments, whereas other fin-tech companies develop tools and services to make managing personal finances easier. The separate components of the big banks are packaged into a tech disruptor model, and so the disruption in the industry ties heavily into the disaggregation of services paired with the use of disruptive technology. This is where the industry is going, and it’s what Silicon Valley is actively funding, currently.

Never has it been easier to buy stocks, but more difficult to access quality and insightful information. The world of media has shifted to a paid-subscription model with information becoming more restricted by the day. Meanwhile, investment activity is picking up at the quickest pace in human history. The discrepancy between the ease of access to markets and the difficulty to gain quality insights is what we’re looking to bridge. This is our disruptive value proposition, and so we’re tackling one of the biggest problems confronting investors looking for quality information and news in the 21st Century.


Back to the beginning

Cho Research originally started out as a subscription research service that was marketed and sold to individual subscribers in 2016 and 2017 where we operated off of a paid subscriber model. Initially, we thought this was the most viable model for distributing our findings and insights on small-cap equities, but given the restrictive nature of a subscription-based service those insights weren’t made broadly available, and it didn’t provide the needed exposure small companies need. The service was originally branded as “Cho Equity Research”, and was marketed via a partnership with Seeking Alpha’s marketplace. We transitioned away from this model following a number of challenges that failed to address our audience and closed our marketplace service as of November 2017.

At the time, we were devastated, but given enough time… we corrected course and developed an even more disruptive model for developing and distributing equity research towards the end of 2018 with our first MVP (minimum viable product) going live in January of 2019. The transition from the crowdsourced platform and crowdsourced marketplace to an independent platform that can readily address the needs of small-cap companies was a big shift in our business model, and we continue to execute this model every day.

Where are we today?

In 2019, we came across an opportunity to publish research on a little-known company called Genprex. The team behind Genprex approached us, and before we knew it, we found our alternative model. Whether it was happenstance or luck we had no idea that what started out as a one-off research proposal would go on to become the basis of our business model. Often, it’s the accidental discovery that leads to the creation of new businesses.

During this transition, we encountered countless rejections and opponents to our strategic shift in direction. If 2018 was the year of “strategic retreat” the year 2019 was a year of “reinvention.”

Over the course of 2019, we had to reinvent ourselves. Whether it was the back-end technical stuff that goes into creating a properly functioning website the expansion of our client pool, and the development of more proprietary data points and strategies for distributing our insights. The development of our business model, expansion of our team, and expansion of our client base became our greatest priority. We strengthened our pre-existing relationships and developed new ones along the way. The scope of our value proposition improved, and the quality of insights and research within our reports reached a level where it felt comparable to Wall Street equity research.

Towards the end of 2019, we anticipate reaching key milestones in our transition and disrupting the equity research model — once and for all.