You’ve probably heard of Little Moons, unless you’ve been living under a rock, and who could blame you? Little Moons are small, tasty balls of ice cream wrapped in a sticky rice dough called “mochi.” They are sold at stores like Tesco and Whole Foods.
In August 2020, Little Moons put up its first video on its TikTok business account. The brand took its first steps into the world of TikTok with posts that were mostly aimed at its German audience.
Before November 2020, it didn’t have much English content. Like most brands trying out the platform, the team at Little Moons posted a couple of times a month using the popular audio at the time.
It had a lot of information about the different flavors and what the mochi looks like. Even though it was bright and fun, it wasn’t exactly groundbreaking.
How Does Little Moon Work?
The soft mochi and gelato ice cream that make up Little Moons are frozen and sweet treats.
Mochi is little rice buns that are a traditional Japanese dessert. The rice dough is soft and chewy because it is steamed and then pounded.
Little Moons are different from mochi because they have gelato in the middle. Howard and Vivien Wong, who are brothers and sisters, started the brand of treats in 2010.
The kids grew up in their parents’ bakery, where they ate traditional mochi. They decided to make the treat their own by adding Italian ice cream to it.
They don’t have gluten and don’t have any artificial flavors, colors, or preservatives. They are also good for vegetarians. There is also a vegan range.
There are 12 different flavors of Little Moons mochi, so there is one for everyone.
What Can Brands Learn from Little Moons?
As was already said, TikTok is still a fairly new platform, but it is growing at a very fast rate. A lot of brands aren’t using it yet, and the ones that do will be light years ahead of the rest.
TikTok is the perfect place for brands to show off their personalities and have some fun. When you connect with users in a way that doesn’t feel like you’re pushing your product, you build brand loyalty and give your brand a place in their world that feels natural and relevant.
People are more likely to buy from brands that have strong personalities and stand for something, so taking the time to build your brand on TikTok can pay off in the long run.
Even though there’s no guarantee that your brand will be the next Little Moons, TikTok is a great way to spread the word about your brand and reach new people. TikTok is an important part of a well-rounded digital strategy if you want to take over the world.
How To Purchase Little Moon?
Since they became popular on TikTok, sales of Little Moons have gone through the roof. This may make it harder than usual to find the mochi. But UK supermarkets are putting more mochi on the shelves all over the country, so you’ll be able to get some soon!
Little Moons mochi is sold at Tesco, Waitrose, and Lidl. On the Little Moons site, you can find out where the brand is sold.
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If you don’t feel like going to the grocery store, you can always use Deliveroo!
You can also buy Little Moons at French grocery stores like Carrefour, Franprix, and Casino.
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Impact of TikTok
TikTok is still pretty new, but it already has more than 3.7 million active users in the UK alone. Even though TikTok is seen as a young platform, it has been shown to have strong purchasing power that brands can use to boost sales.
Sales of Little Moons are said to have gone up by more than 1,300%. At the time of this writing, #LittleMoons has 149.1 million views on the platform and #LittleMoonsMochi has more than 107 million views.
The trend grew on its own, and the company didn’t pay any users to start it. But when Little Moons saw that the trend was growing, they spent money on an interesting ad about where to buy mochi and how to eat it so that they could reach more people and get them more interested. This ad was seen by 6.7 million people, and 4.54% of them were interested in it.
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TikTok’s algorithm makes it easier than Twitter, Facebook, or even Instagram to get more engagement. You don’t have to have thousands of followers for your video to go viral, which means that even the smallest brand has a chance to go big Little Moons.
We want brands that aren’t sure or scared about expanding their digital strategy to TikTok to go for it.
There are a lot of chances on the platform, and brands that are willing to take a chance will be the ones to get the most out of it.