Traffic Analytics & Market Share Traffic Analytics & Market Share is a Ukrainian news site that covers politics, economy, business, and other topics. The site was founded in 2006 and is headquartered in Kiev. In this post, we will analyze’s traffic data and market share. We will also discuss the site’s content strategy and how it has succeeded in building a large audience in Ukraine.

Traffic Overview


In May 2019, had 7.36 million unique visitors. This is a decrease of 2.6% from the previous month. However, year-over-year, has seen a 14% increase in unique visitors.

The top five countries visiting are Ukraine (61%), United States (10%), Russia (5%), Germany (3%), and France (2%).

The majority of traffic to comes from organic searches (78%), followed by direct traffic (17%), and referrals (5%).

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Top Keywords



The Ukrainian news agency is one of the most popular news sites in Ukraine. It is also one of the top 30 news sites in the world, according to Alexa traffic rankings. In this article, we will take a look at’s traffic analytics and market share.

According to SimilarWeb, has a global rank of 3,874 and a rank of 1,056 in Ukraine. It has a monthly unique visitor count of 9.4 million and a monthly pageview count of 36 million. The vast majority of its traffic comes from Ukraine (92%), followed by Russia (3%), Belarus (1%), and other countries (4%).’s top keywords are “україна”, “політика”, “війна”, “Донбасс”, and “Мир”. These keywords accounted for 21% of its total traffic in the last month. Other popular keywords include “Украина”, “Ukraine”, “Donbass”, and “war”.

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Top Referring Sites


In May 2020, had 26.4 million unique visitors worldwide, with the majority of traffic coming from Ukraine (78.6%), Russia (10.5%), and Belarus (2.8%). The top referring sites to were (32.7%), (9%), and (7%).

Market Share

There are a number of ways to measure market share, but one of the most common is through traffic analytics. According to data from SimilarWeb, has a 0.67% share of the global news and media category. While this may not seem like much, it actually puts in the top 100 websites in the world in this category, ahead of many well-known news outlets.

Looking at traffic specifically from Ukraine, has an even greater share of the market. In fact, is the 6th most popular website in Ukraine overall, and the 2nd most popular news website. This gives a commanding position in the Ukrainian news market, and allows it to reach a large audience with its content.

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Conclusion has a strong presence in the online traffic market, with over 4 million unique visitors per month. This makes it one of the most popular news sources in Ukraine. Despite this, the site’s traffic is relatively evenly distributed across all regions, with no clear dominance in any particular area.’s market share is also quite healthy, at around 2%.


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