Technology2022 Instagram Hashtags: The Complete Guide

2022 Instagram Hashtags: The Complete Guide

Your Instagram marketing plan may succeed or fail based on your use of hashtags. If you use them properly, more individuals who could be interested in your items or business will notice your posts.

However, if you employ the incorrect approach, you risk offending potential followers and being penalized by Instagram’s algorithm.

You must have a solid understanding of how hashtags operate and a well-thought-out strategy in order to use them effectively on Instagram.

Your Instagram marketing plan may succeed or fail based on your use of hashtags. If you use them properly, more individuals who could be interested in your items or business will notice your posts.

However, if you employ the incorrect approach, you risk offending potential followers and being penalized by Instagram’s algorithm.

You must have a solid understanding of how hashtags operate and a well-thought-out strategy in order to use them effectively on Instagram.

hashtags for instagram

Also: A Beginner’s Guide to Using Instagram

What Are Hashtags on Instagram?

A hashtag is a string of characters that includes letters, numbers, and/or emoji and is followed by the # symbol (for example, #NoFilter). They help organize content into categories and increase discoverability.

The hashtags can be clicked. Anyone who clicks on an Instagram hashtag or uses the hashtag search feature on Instagram will be taken to a page that lists all the posts that have been tagged with that hashtag.

Hashtags are a crucial tool for increasing your Instagram audience and reach. Your post will show up on the website for the hashtag you used while using it. If you include a hashtag in your Story, it can also show in the associated hashtag Story, which is displayed on the hashtag page.

People can opt to follow hashtags as well, so even if they don’t follow you, they may see your hashtagged post in their feed (yet).

Instagram hashtags may be a terrific tool for creating online communities that encourage people to interact with your company. For instance, Nike Los Angeles utilized the hashtag #playinside to highlight locals getting active in their homes as the way people exercised abruptly altered in 2020.

hashtags for instagram

Also: THE ULTIMATE GUIDE TO THE BEST INSTAGRAM HASHTAGS FOR LIKES

Top Instagram Hashtags

These are the top 50 hashtags on Instagram:

  1. #love (1.835B)
  2. #instagood (1.150B)
  3. #fashion (812.7M)
  4. #photooftheday (797.3M)
  5. #beautiful (661.0M)
  6. #art (649.9M)
  7. #photography (583.1M)
  8. #happy (578.8M)
  9. #picoftheday (570.8M)
  10. #cute (569.1M)
  11. #follow (560.9M)
  12. #tbt (536.4M)
  13. #followme (528.5M)
  14. #nature525.7M
  15. #like4like515.6M
  16. #travel497.3M
  17. #instagram482.6M
  18. #style472.3M
  19. #repost471.4M
  20. #summer454.2M
  21. #instadaily444.0M
  22. #selfie422.6M
  23. #me420.3M
  24. #friends396.7M
  25. #fitness395.8M
  26. #girl393.8M
  27. #food391.9M
  28. #fun385.6M
  29. #beauty382.8M
  30. #instalike374.6M
  31. #smile364.5M
  32. #family357.7M
  33. #photo334.6M
  34. #life334.5M
  35. #likeforlike328.2M
  36. #music316.1M
  37. #ootd308.2M
  38. #follow4follow290.6M
  39. #makeup285.3M
  40. #amazing277.5M
  41. #igers276.5M
  42. #nofilter268.9M
  43. #dog264.0M
  44. #model254.7M
  45. #sunset249.8M
  46. #beach246.8M
  47. #instamood238.1M
  48. #foodporn229.4M
  49. #motivation229.1M
  50. #followforfollow227.9M

Also: The Ultimate Guide to Picking an Effective Name For Instagram

Popular Instagram Hashtag Types

Instagram categorizes hashtags into nine different groups:

Product or service hashtags: Basic words to describe your product or service, such as #handbag or #divebar, are known as product or service hashtags.

Niche hashtags: Using niche hashtags, such as #travelblogger or #foodblogger, you can be a little more explicit about where you fit in the context of your business.

Hashtags for the business Instagram community: These hashtags make it easier to locate and interact with the communities that exist on Instagram. Picture #craftersofinstagram or #gardenersofinstagram.

Special event or seasonal hashtags: These can be used for all those National [Thing] Day holidays, like #nationalicecreamday or #nationalnailpolishday, or they can be used to refer to actual holidays or seasons, like #summerdays.

Location hashtags: Using a location-specific hashtag, such as #vancouvercraftbeer or #londoneats, can be a smart idea even if you geo-tag your Instagram image.

Daily hashtags: From #MondayBlues to #SundayFunday, each day has a variety of unique hashtags. If you’re seeking a simple source of hashtags to add to your posts, we’ve produced a comprehensive list of daily hashtags from which you can choose.

Relevant word hashtags: These hashtags incorporate components of hashtags for products, hashtags for niches, and hashtags for communities. In essence, they are hashtags that users use on Instagram to engage with already-existing communities in a somewhat secretive manner, such as #amwriting or #shewhowanders.

Acronym hashtags: The most well-known acronym hashtag is probably #TBT, which stands for Throwback Thursday. Other widely used acronym hashtags are #FBF (for flashback Friday), #YOLO (for you only live once), and #OOTD (for outfit of the day).

Emoji hashtags: These can be words or phrases with emojis attached, such as #sunglasses????, or emojis on their own, such as #????

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